• What I Like

Design Lessons from the “Shop Vac” that Don’t Suck

I’ve interrupted the “Ten Tips” list to post something I just came across…a brilliant use of typography and design set to the catchy tune of Jonathan Coulton’s Shop Vac. How many famous brand spoofs can you spot?

10 Tips to Build a Brand: Font Choice

Tip #3: Choose fonts that compliment your brand. Chances are you’ll need several fonts in developing brochures, flyers and other collateral. Generally, only one or two fonts should be used in a logo. Pick a font that is clear to read and has all of the elements you need (some fonts only have alpha letters [...]

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