• What I Like

Eating Up the Competition

Right before I left work for the holiday break, I noticed something unusual in our corporate blog analytics. I normally check at least once daily to see how folks are finding our blog, what they are reading and what they are clicking…standard stuff, right? One of the referral links was one I had never seen [...]

Build a Facebook App, Win Cash and a Job

CivicScience, Pittsburgh gurus of user preference demographics and data, is challenging students to build popular Facebook Applications…in 60 days. Students can work alone or with a team of friends to design and build a Facebook Application using the CivicScience polling, data analysis, user comparison and social networking platform. Qualifying applications will be selected by a team [...]

Kudos to “Your Boobies”

So I wonder what THAT headline looks like in a feed reader? I feel like I need a disclaimer to this post. In reality, though, this is a great example of viral marketing efforts around a very serious cause. With October being Breast Cancer Awareness Month, it’s been really hard to miss strands of pink [...]

10 Ways to Increase Attendance at Your Event

Subtitled: “You Need to Play to Win, But You Also Need to Win to Play” – Michael Scott So, with the start of the new blogging year (of course that’s relative to the PodCamp Pittsburgh calendar), I am fulfilling my new year’s resolution to blog more with…a blog post. Recently, I’ve been witness to some [...]

Lord Stanley Gets a Booty Call

So…it has been a while for posting. Despite being laid off in January with (seemingly) extra time on my hands, I have been extremely busy. That’s no excuse, I know. But my post-hockey season resolution to myself is to get back in the swing of things with some great marketing posts. I’ll start with an [...]

I Saw the Sign…Even With the Power Out

I’ve ordered signs from Madison Avenue for work. They offer eco-friendly event signs that are reusable and interchangeable. The product is great. With 130 events held by the PTC each year, this was also a cost savings for us…you do the math. I was first introduced to Madison Avenue at the 2007 Annual ASAE conference in [...]

Hello Box!

A great lesson on building customer loyalty… Every six months or so I order boxes from Uline, a company that specializes in packaging materials, boxes, bubble wrap…you name it, they carry it. I feel that they are very reasonably priced, extremely efficient and customer-centric in their business approach. If it wasn’t for their eerie fascination [...]

You Know What Really Tans My Hide?

I’m going to start with a simple lesson on customer service and loyalty. I’ll let you in on a secret — I go tanning…at a salon. Call it fake baking or bronzing or what ever you like. I go because it clears up my skin. When I don’t go, I tend to get break outs [...]

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