• What I Like

Design Lessons from the “Shop Vac” that Don’t Suck

I’ve interrupted the “Ten Tips” list to post something I just came across…a brilliant use of typography and design set to the catchy tune of Jonathan Coulton’s Shop Vac. How many famous brand spoofs can you spot?

10 Tips to Build a Brand: Font Choice

Tip #3: Choose fonts that compliment your brand. Chances are you’ll need several fonts in developing brochures, flyers and other collateral. Generally, only one or two fonts should be used in a logo. Pick a font that is clear to read and has all of the elements you need (some fonts only have alpha letters [...]

10 Tips to Build a Brand: Color Choice

Small businesses rarely have the marketing and creative resources to provide appropriate brand building or brand management to ensure their brand maintains consistency and strength as business grows. While it’s always good to have a trained marketing eye to guide you along the way, this list of 10 quick tips will help provide added support [...]

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