Tip #5: Create a meaningful tagline. Pick a tagline that represents your brand. Taglines are a great way to transform the obscure (your company or organization) into words that mean something to the reader (customers). If you choose to have a tagline, make sure it is short, memorable and reflects your brand and the emotions you [...]
Filed under: Branding, Marketing, Strategy | Tagged: brand, branding, engine, optimization, process, search, SEO, tagline | 1 Comment »
Tip #4: Understand what the word “brand” means. Up to this point, the topics I’ve shared as part of this series have delt with design-related tips — tangible things you can do to help build and solidify your brand. Today’s topic is a bit more nebulous. The origins of the word “brand,” in the context [...]
Filed under: Branding, Marketing, Strategy | Tagged: brand, branding, cattle, definition, identity | 2 Comments »
Tip #3: Choose fonts that compliment your brand. Chances are you’ll need several fonts in developing brochures, flyers and other collateral. Generally, only one or two fonts should be used in a logo. Pick a font that is clear to read and has all of the elements you need (some fonts only have alpha letters [...]
Filed under: Branding, Design, Marketing | Tagged: brand, branding, Design, Font, logo design | 3 Comments »
Small businesses rarely have the marketing and creative resources to provide appropriate brand building or brand management to ensure their brand maintains consistency and strength as business grows. While it’s always good to have a trained marketing eye to guide you along the way, this list of 10 quick tips will help provide added support [...]
Filed under: Branding, Design, Marketing | Tagged: brand, branding, color, emotions, meaning, sensory | 5 Comments »
