Tip #5: Create a meaningful tagline. Pick a tagline that represents your brand. Taglines are a great way to transform the obscure (your company or organization) into words that mean something to the reader (customers).
If you choose to have a tagline, make sure it is short, memorable and reflects your brand and the emotions you are trying to convey. However the most important thing to keep in mind is that it must mean something to your customers. If the one thing you are trying to stress is security, put that in your tagline. If you want to stress customer service, put words like “friendly” or “courteous” in your tagline. Your tagline shouldn’t be your mission statement. It should be a summary of your mission statement in a few words.
I really can’t state the process of creating a good tagline any better than Allison Nazarian of Business Know-How. However I would add one point to consider in addition to the process that Allison outlines: make your tagline search engine optimized. If you can use targeted key words within your tagline that you’ll be using throughout your website about your product or service, this can maximize your tagline’s benefit to you. Although these words won’t be picked up by search engines if they are in your logo or other images, if you use your tagline in text throughout your website or electronic communications, your search optimization will be realized for these repetitive words in your electronic content.
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Small businesses rarely have the marketing and creative resources to provide appropriate brand building or brand management to ensure their brand maintains consistency and strength as business grows. While it’s always good to have a trained marketing eye to guide you along the way, this list of 10 quick tips will help provide added support for your brand building and management — just a few small items entrepreneurs and small businesses can do to get a jump above other small brands with big ideas.
Originally, I intended to post all of these tips together in a single post, however each tip is a different topic in itself, so I’ve opted to separate them out. As each new item is released, I’ll include links to previously posted tips to make things easy. Enjoy.
Previous tips from this series:
Filed under: Branding, Marketing, Strategy Tagged: | brand, branding, engine, optimization, process, search, SEO, tagline
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