Right before I left work for the holiday break, I noticed something unusual in our corporate blog analytics. I normally check at least once daily to see how folks are finding our blog, what they are reading and what they are clicking…standard stuff, right? One of the referral links was one I had never seen before, so I clicked on it. The site it went to was a company who offered the same services we were trying to attract from our blog. They were using our RSS feed to pull in content to their site.
The problem (for them) is it linked to our blog. I alerted some of the folks around the office and we had an internal debate to determine if we should be upset about this or not. I also solicited some feedback from the Twitter community. All were in agreement — although this is very odd for someone to do, we should view it as a compliment and an additional outlet to promote our services. Who knows…if we get enough leads from them posting our content, they may make our fruit basket list next year.
What do you think? Has this ever happened to you?
Filed under: Marketing, Sales, Social Media Tagged: | analytics, blog, blogging, competition, Sales, sales leads
