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So I wonder what THAT headline looks like in a feed reader? I feel like I need a disclaimer to this post. In reality, though, this is a great example of viral marketing efforts around a very serious cause.

With October being Breast Cancer Awareness Month, it’s been really hard to miss strands of pink shuffled into many aspects of daily life. From fountains to the NFL, the effort to drive awareness for breast cancer screenings has been fantastic.

What’s truly impressive is the massive viral activity surrounding the Feel Your Boobies campaign, where visitors can create web stickers, widgets and even purchase sweet Feel Your Boobies merch. Their message is edgy and young. Sure…some of you are thinking that this is a serious issue and should be handled with compassion and sincerity. I agree. Although breast cancer risk increases with age, the Foundation is targeting the campaign at their youngest age group to build an audience around their cause. It’s an example of future-planning — building awareness of generations as their risk increases. Thousands have already created stickers similar to what you see to the left. While breast cancer is definitely no lighthearted matter, creating a catchy, hip and eccentric way to remind folks how to prevent this disease are keys to having your message spread virally.

So, make sure you help save the ta-ta’s this month, get examined and visit the Feel Your Boobies site to make your own sticker (called a Boobicon) to help spread the word. Post your picture in the comments to share your busty creativity with others! Also, be sure to check out what others are saying on their boobicons. Very funny.

Happy National Feel Your Boobies Week!

Filed under: Marketing, Social Media Tagged: | Breast Cancer Awareness, Feel Your Boobies, NFL, Social Marketing, Viral Marketing